Spearheading the entire group, Muhammad’s vision was to create a real estate brand that would carry a distinctive visual brand identity consistently applied to all of its creations. Holding a bachelors degree in Architecture & Design, and being inspired by the automotive and horological industries, the ultimate realization of his vision came about as he formed partnerships with the world’s leading automotive and horological brands Bugatti, Mercedes-Benz, and Jacob&Co. Muhammad has also been a recipient of multiple awards and honorary recognitions and has been listed on Forbes Top 100 Most Impactful Real Estate Leaders in the Middle East.